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Case Study

Culturally Rooted Brand for a Regional Health Supplement

Jeddah 100 is a health supplement brand developed for the GCC market, with its identity deeply inspired by the cultural heritage and modern spirit of Jeddah. Positioned within the wellness and nutrition space, the brand aims to connect with consumers through authenticity, trust, and regional relevance - while remaining scalable across diverse GCC markets.

Aimstyle was commissioned to craft a brand look that reflects both the brand’s health-focused purpose and its cultural roots, ensuring it resonates locally while performing effectively across broader regional audiences.

Client
Jeddah 100
Location
Jeddah, KSA
Sector
Health Supplements

Jeddah 100 - Culture-Infused Identity | Aimstyle Graphics

Gallery

Project Photos

Impact

Project Results

Brand Recognition +35%
The culturally rooted visual identity improved brand recall and visibility across key consumer touchpoints in Saudi Arabia and the wider GCC.
Improved Market Relevance +32%
The balance between local cultural cues and modern wellness aesthetics increased relatability while maintaining regional scalability.
Enhanced Brand Trust & Credibility +29%
A clean, professional identity aligned with health and wellness standards strengthened consumer confidence in the brand.

Our Approach

Aimstyle approached Jeddah 100 with a culturally informed branding strategy. We began by understanding the brand’s objectives, target audience, and the role of local identity in building trust within the health supplement category.

Drawing inspiration from Jeddah’s character its warmth, heritage, and contemporary energy we developed a visual identity that feels familiar yet modern. The design language was carefully balanced to avoid being overly localized, allowing the brand to maintain relevance and clarity across all GCC markets.

Every element of the brand look was designed to support credibility, accessibility, and adaptability within a highly regulated and competitive wellness sector.

What We Delivered

We delivered a distinctive brand identity that blends cultural authenticity with a clean, modern wellness aesthetic. The final brand system allows Jeddah 100 to communicate its health benefits clearly while building emotional connection through regional familiarity.

The identity provides a strong foundation for packaging, marketing, and future brand extensions positioning Jeddah 100 as a relatable, trustworthy health supplement brand with regional appeal.