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Case Study

Establishing a Scalable Brand and Digital Presence

PBR is a leading real estate developer in Jordan, delivering residential and mixed-use developments designed around quality, functionality, and long-term value. As the company expanded its portfolio and market presence, there was a need to strengthen both its brand identity and digital experience to reflect its ambition, scale, and professionalism.

The goal was to create a unified brand and user experience that speaks confidently to investors, partners, and end users-establishing PBR as a credible, forward-looking developer in a competitive market.

Client
PBR
Location
Jordan
Sector
Real Estate Development

Gallery

Project Photos

Impact

Project Results

Brand Consistency +35%
Unified brand and UX standards improved consistency across communications and digital interfaces.
Brand Recognition +34%
The new brand identity improved recognition and consistency across communications, strengthening PBR’s presence in the real estate market.
Improved Digital Engagement +39%
The redesigned UX/UI increased user interaction and time spent on key pages, supporting clearer communication of projects and value propositions.

Our Approach

Aimstyle approached the project holistically, aligning brand strategy and digital experience under a single, cohesive framework.

We began by defining PBR’s brand positioning and core values, translating them into a structured visual identity rooted in architectural clarity, balance, and modernity. This foundation informed the UX/UI direction- ensuring the digital experience reflects the same sense of order, trust, and professionalism as the brand itself.

The user experience was designed to guide visitors intuitively through PBR’s story, projects, and vision, with a clear content hierarchy and a refined interface that supports both investor confidence and user engagement.

What We Delivered

We delivered a complete brand identity system alongside a modern UX/UI design that brings the PBR brand to life across digital touchpoints.

The identity establishes strong visual ownership, while the UX/UI design ensures clarity, usability, and consistency-creating a digital platform that supports PBR’s growth, strengthens market presence, and enhances stakeholder perception.