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Case Study

Remarkable Brand Identity for D42

D42 Group is a UAE-based group of companies with a strategic focus on the food industry, driving growth and development across emerging markets and global ventures. Operating across multiple sub-companies, each with its own positioning and audience, the group required a unified yet flexible brand approach that could support expansion while preserving individual brand identities.

The challenge was to create a structured brand system that strengthens D42 Group’s overall market presence while allowing each sub-company to communicate its unique value clearly and confidently.

Client
D42 Group
Location
Dubai, United Arab Emirates
Sector
Food & Agribusiness

Gallery

Project Photos

Impact

Project Results

Brand Consistency +36%
Standardized brand systems improved consistency across communications, presentations, and market-facing materials at both group and sub-brand levels.
Market Positioning +31%
Refined brand positioning strengthened D42 Group’s credibility as a strategic food industry operator across emerging markets.
Sub-Brand Recognition +29%
Distinct yet aligned brand identities increased recognition and differentiation of individual sub-companies within the food industry portfolio.

Our Approach

Aimstyle approached the project with a deep, insight-led understanding of D42 Group’s business structure and growth ambitions. We began by analyzing the group’s portfolio, identifying the strategic role, market positioning, and audience for each sub-company.

Based on these insights, we developed a cohesive brand framework that aligns the group under a clear parent identity while enabling each sub-brand to express its individuality. This approach ensured consistency at the group level, without compromising the distinct narratives and visual languages required for different food industry verticals.

What We Delivered

We delivered a comprehensive brand identity system that elevated D42 Group’s presence and strengthened the market positioning of its sub-companies. Each identity was crafted to resonate with its target audience while remaining clearly connected to the group’s overarching brand architecture.

The result is a scalable, future-ready brand ecosystem that supports D42 Group’s continued growth across emerging markets-positioning the group and its businesses with clarity, credibility, and long-term strategic value.