Aimstyle approached Ortens as a brand-from-scratch project, beginning with defining a clear brand positioning within the hair electronics landscape. We focused on balancing technical credibility with contemporary aesthetics ensuring the brand feels innovative yet accessible.
The visual identity was designed to be clean, confident, and modern, reflecting precision, performance, and ease of use. This identity was then translated seamlessly into packaging, with a strong emphasis on clarity, shelf impact, and brand recognition in both physical and e-commerce environments.
Every element from color palette and typography to packaging layout was crafted to support consistency, scalability, and long-term brand growth.