Aimstyle approached Green Way’s transformation with a strategy-first mindset, recognising that environmental and sustainability brands must communicate credibility through clarity, structure, and trust rather than visual complexity.
We began with a focused discovery phase to understand Green Way’s service offerings, regulatory landscape, audience expectations, and competitive environment. This informed a refined brand direction centred on sustainability leadership, technical intelligence, and environmental responsibility.
Brand identity, communications, website design and development, and social media were treated as a unified ecosystem. This ensured that visual language, messaging hierarchy, and digital touchpoints worked together to deliver a consistent, confident, and credible brand experience.