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Case Study

Revert in Age with Cigalah Products

Cigalah Medpharm is a regional healthcare and pharmaceutical distribution company representing global para-pharmaceutical, cosmeceutical, and healthcare brands across the Middle East. Operating as a subsidiary of Cigalah Group Saudi Arabia - one of the region’s most established distribution powerhouses and a member of the Yousuf M. A. Naghi & Sons Group - the company plays a critical role in enabling international brands to scale within regulated and complex markets.

As Cigalah Medpharm expanded its portfolio and deepened its regional presence, the business required a brand and digital system capable of matching its operational scale. The challenge was not awareness - but articulation: creating a clear, confident identity that communicates reliability, regulatory maturity, and partnership readiness to global principals, healthcare authorities, and institutional stakeholders.

Client
Cigalah Medpharm
Location
Dubai, United Arab Emirates
Sector
Pharmaceutical & Healthcare Distribution

Gallery

Project Photos

Impact

Project Results

Brand Positioning +30%
The brand now communicates a well-defined role within the healthcare distribution ecosystem—positioning Cigalah Medpharm as a long-term market enabler rather than a transactional distributor. This clarity strengthened its appeal to global brands seeking stability, compliance, and regional expertise.
Digital Enhancement +42%
The redesigned website introduced a clear, intuitive digital experience tailored to institutional users. Improved information hierarchy and content clarity increased engagement and reinforced Cigalah Medpharm’s credibility across partner, principal, and stakeholder touchpoints.
Market & Corporate Presence +35%
The new brand framework elevated Cigalah Medpharm’s corporate presence, aligning its visual and verbal identity with the expectations of multinational partners and regulated healthcare entities. A structured design system and disciplined messaging enhanced trust across first-touch and due-diligence moments.

Our Approach

Aimstyle approached the project as a brand-led business transformation rather than a visual refresh. With deep experience in healthcare and regulated industries, we focused on building a system that reflects operational maturity, governance, and long-term partnership value.

Our process began with a strategic audit of Cigalah Medpharm’s brand architecture, stakeholder expectations, and regional market dynamics. We assessed how global healthcare brands evaluate distribution partners - identifying gaps in narrative clarity, digital structure, and brand consistency.

This insight informed a strategic foundation centered on trust, scale, and compliance. The outcome was a brand system designed to support growth, portfolio expansion, and institutional alignment - translated consistently across identity, messaging, and digital presence.

What We Delivered

The final outcome is a cohesive brand and digital ecosystem that positions Cigalah Medpharm as a credible, future-ready healthcare distribution partner. The new identity and website provide a scalable platform that supports international brand onboarding, regulatory communication, and long-term market presence.

This project reflects Aimstyle’s ability to operate at the intersection of healthcare, strategy, and digital experience - where brand is not an aesthetic layer, but a critical driver of confidence, alignment, and business growth.

Aimstyle aims to be one of the best branding agencies in Dubai and Jordan that bring creates success stories in the region.