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Case Study

Honoring Heritage Through Design: Bisharat Stables

Bisharat Stables is a Belgium-based equestrian institution founded in 1997 to continue the legacy of international champion Hani Bisharat, whose contribution to horse riding and show jumping spans the MENA region and Europe. Built on passion, discipline, and competitive excellence, the stables are rooted in a heritage that speaks to both performance and prestige.

To provide horse riders from around the world with an exceptional and immersive experience, Aimstyle was commissioned to create a one-of-a-kind brand identity for Bisharat Stables - supported by communications and digital solutions that reflect its international stature.

Client
Bisharat Stables
Location
Belgium
Sector
Equestrian & Sports

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Impact

Project Results

Brand Connection +36%
The short brand film effectively communicated the stables’ mission and legacy, generating stronger emotional resonance among riders and partners.
Enhanced Brand Positioning +31%
The refined brand system clarified Bisharat Stables’ positioning as a heritage-driven, internationally respected equestrian institution.
Brand Recognition +34%
The iconic identity and symbolic “B” mark significantly improved brand recall and recognition across equestrian audiences in Europe and the MENA region.

Our Approach

Aimstyle Dubai approached the project with a deep respect for equestrian heritage and a clear focus on modern brand expression. The goal was to translate Bisharat Stables’ legacy into a strong, iconic identity that resonates with riders, professionals, and enthusiasts across global markets.

At the heart of the identity is the letter “B”, reimagined as a powerful visual symbol. The mark subtly represents a horse’s head, the dynamism of jumping, and the enduring Bisharat legacy - capturing strength, motion, and passion in a single, timeless form.

In parallel, we designed a contemporary website that balances inspiration with clarity. The digital experience showcases Bisharat Stables’ story, philosophy, and facilities while offering visitors engaging, informative content tailored to international audiences.

What We Delivered

Aimstyle delivered a comprehensive brand ecosystem that positions Bisharat Stables as a globally respected equestrian brand. This included an iconic brand identity system, a modern website design, and supporting communications that allow the brand to connect effectively with its target segments.

To further bring the brand to life, Aimstyle produced a short film that captures the fundamental values, mission, and legacy of Bisharat Stables - communicating its story in a concise and emotionally resonant format.

The result is a cohesive, future-ready brand presence that honors heritage while enabling Bisharat Stables to engage riders and partners worldwide with confidence and distinction.