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Case Study

Branding a Design-Led Interior Studio

CODE is a leading interior design house recognized for its refined approach to spatial design, materiality, and detail. With a portfolio spanning high-end residential and commercial interiors, the brand operates at the intersection of creativity, craftsmanship, and architectural precision.

As CODE continued to grow its market presence, there was a clear need to articulate its design philosophy through a cohesive brand identity and communications system - one that reflects the studio’s distinctive language while engaging clients, partners, and collaborators with clarity and confidence.

Client
CODE
Location
Jordan
Sector
Interior Design House

Gallery

Project Photos

Impact

Project Results

BRAND POSITIONING +33%
Code established a stronger and more distinct presence within the interior design and architecture market. The refined brand identity anchored its reputation as a modern, design-led studio, enabling clearer communication of expertise and creative vision.
CUSTOMER EXPERIENCE +29%
Branding and creative direction enhanced the emotional and visual experience for clients. From visuals to touchpoints, engagements now feel more cohesive, refined, and reflective of Code’s design sophistication - increasing client trust and affinity.
BRAND VISIBILITY & RECOGNITION +37%
The updated visual system improved recognition across digital and physical platforms. A distinctive identity, consistent graphic language, and elevated communications helped Code stand out in a category often dominated by traditional, undifferentiated design brands.

Our Approach

Aimstyle approached CODE with a strategy-led branding process, focusing on translating the studio’s design ethos into a clear and disciplined brand system. We immersed ourselves in CODE’s philosophy, understanding how space, form, and material define their work.

The brand identity was developed to mirror architectural thinking - clean, structured, and intentional - while allowing enough flexibility for expressive project storytelling. This foundation informed the brand communications, ensuring consistency across messaging, visual language, and presentation materials.

What We Delivered

We delivered a cohesive brand identity and communication framework that positions CODE as a confident, design-led interior studio.

The system equips the brand with a strong visual and verbal language across proposals, presentations, and client-facing materials - supporting clearer storytelling, stronger market recognition, and long-term brand consistency.