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Case Study

A Leading Merchandising BP in Saudi Arabia

BrandPartners is a leading merchandising and brand activation company in Saudi Arabia, established in 2006. With deep expertise in merchandising operations, field-force management, and brand execution, BrandPartners supports regional and global brands through best-in-class processes, advanced technology, and strong human competencies.

As the company continued to expand its service offering and market presence, there was a need to refine its brand positioning and digital presence to better reflect its scale, professionalism, and operational excellence.

Aimstyle partnered with BrandPartners to deliver a comprehensive rebranding and website launch that modernized the brand while maintaining its industry authority.

Client
BrandPartners
Location
Saudi Arabia
Sector
Brand Activation & Field-Force Management

Gallery

Project Photos

Impact

Project Results

Brand Positioning +36%
BrandPartners now holds a clearer, more authoritative position as a leading merchandising and brand activation partner in Saudi Arabia. The refined brand identity emphasizes operational strength, execution excellence, and reliability key decision drivers for regional and global brands.
Digital Engagement +33%
The new website structure, service clarity, and UX/UI design improved user engagement, with clearer navigation across solutions such as merchandising, field-force management, and brand activation supporting stronger inquiry quality.
Brand Consistency +39%
A unified brand system across digital, corporate, and marketing touchpoints ensured consistent communication, improving brand recall and reinforcing BrandPartners’ position as a scalable, execution-driven organization.

Our Approach

Aimstyle adopted a strategic, insight-driven approach, starting with redefining BrandPartners’ brand positioning within the competitive Saudi and regional market. The focus was on clarity, credibility, and operational strength - core attributes that define BrandPartners’ service offering.

We enhanced the existing brand identity to feel more modern, structured, and scalable, ensuring consistency across all touchpoints. This foundation guided the website design and development, where clear service architecture, corporate storytelling, and usability were prioritized to support client engagement and business growth.

What We Delivered

We delivered a refined brand identity system supported by a modern, professional website that clearly communicates BrandPartners’ expertise in merchandising, brand activation, and field-force management.

The new digital platform positions BrandPartners as a trusted execution partner, strengthens its corporate image, and supports future growth through improved visibility and brand consistency.