Search

Try searching for "branding", or "design"

Case Study

Building a Holistic Brand Experience for a Herbal Wellness Store

Yerba is an online store specializing in herbal supplements, offering a wide range of products designed to support health, immunity, and overall wellbeing. The brand is built around natural solutions that address individual nutritional needs through carefully selected herbal ingredients.

While Yerba offered high-quality products with multiple health benefits, the brand lacked a clear identity and visual system to effectively showcase its value and differentiate it within the competitive wellness market.

Aimstyle partnered with Yerba to develop a full branding solution that transforms the brand into a cohesive, credible, and engaging wellness experience.

Client
Yerba
Location
USA
Sector
Herbal Supplements & Wellness

Gallery

Project Photos

Impact

Project Results

Stronger Brand Recognition +36%
The new brand identity significantly improved visibility and recall within the herbal supplements market.
Enhanced Brand Credibility +34%
A refined and professional brand system strengthened consumer trust in Yerba’s wellness expertise.
Improved Brand Consistency +41%
Unified branding across all touchpoints ensured a consistent and memorable brand experience.

Our Approach

Aimstyle adopted a strategy-first approach, beginning with defining Yerba’s vision, mission, brand DNA, and positioning within the herbal supplement market.

We analyzed current wellness trends and consumer expectations to shape a brand identity that feels natural, trustworthy, and contemporary. This strategic foundation guided the development of the visual identity, packaging design, storytelling, and brand communications - ensuring every touchpoint clearly communicates the product benefits and the brand’s holistic philosophy.

What We Delivered

We delivered a complete and integrated brand system for Yerba, including brand strategy, visual identity, packaging design, storytelling, and brand communications. The outcome is a cohesive brand experience that clearly showcases product benefits, elevates perceived quality, and builds trust with health-conscious consumers across digital and retail touchpoints.