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Case Study

Repositioning a Consulting Brand for Regional Growth

Agile Consulting is a leading consulting and training firm working with public and private organizations across the MENA region. The firm supports businesses in building internal capabilities, fostering a quality-driven culture, and navigating highly competitive market environments through structured improvement programs.

As Agile Consulting expanded its reach across the region, there was a clear need to relaunch the brand strengthening recognition, clarifying positioning, and appealing to broader client segments within the consulting and professional training markets.

Aimstyle partnered with Agile Consulting to deliver a full branding solution that aligns with the company’s vision, mission, brand DNA, and evolving market expectations.

Client
Agile Consulting
Location
Saudi Arabia
Sector
Consulting & Professional Training

Gallery

Project Photos

Impact

Project Results

Stronger Brand Recognition +35%
Improved brand clarity and visibility across regional consulting and training markets.
Clearer Market Positioning +32%
Refined messaging strengthened Agile Consulting’s positioning as a capability-building partner.
Enhanced Brand Consistency +40%
Unified branding ensured cohesive communication across all platforms and materials.

Our Approach

Aimstyle adopted a strategy-led branding process, beginning with a deep understanding of Agile Consulting’s values, service offerings, and competitive landscape within the MENA region.

We redefined the brand positioning to reflect expertise, clarity, and forward-thinking leadership key attributes in the consulting and training sector. This strategic foundation informed the development of a refreshed visual identity and brand messaging system designed to enhance credibility and regional appeal.

The new brand was crafted to communicate confidence, professionalism, and adaptability, ensuring consistency across all brand touchpoints and supporting long-term growth.

What We Delivered

Aimstyle delivered a complete brand identity system, including brand strategy, visual identity, and communication guidelines. The refreshed brand presents Agile Consulting as a modern, trusted partner for organizations seeking performance improvement, operational excellence, and sustainable growth across the region.