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Case Study

Holiday Home Brand for Experiential Travel

Fantastay was created to disrupt the holiday home market with a curated collection of villas and apartments located in Dubai’s most desirable neighborhoods. The brand is built around offering more than accommodation delivering a storied, authentic stay experience for modern travelers seeking comfort, character, and quality.

Aimstyle partnered with Fantastay from the ground up, shaping the brand’s name and identity to reflect its positioning within the premium short-term rental space.

Client
Fantastay
Location
Dubai, United Arab Emirates
Sector
Hospitality / Holiday Homes

Gallery

Project Photos

Impact

Project Results

Brand Recognition +40%
The strategic naming and typography-led identity enabled Fantastay to stand out quickly within Dubai’s competitive holiday home market.
Clear Brand Positioning +36%
A defined brand narrative successfully positioned Fantastay as a premium yet home-focused alternative to traditional hotels.
Improved Brand Recall +33%
The memorable name and visual identity strengthened recall across digital platforms and booking touchpoints.

Our Approach

Aimstyle began by defining a clear brand strategy rooted in experience, quality, and authenticity. The name Fantastay was developed by combining “Fantastic” the highest hotel rating with “stay,” symbolizing a warm, home-like experience.

This strategic foundation informed the visual identity, which was designed to feel contemporary, refined, and approachable. A typography-led system paired with a luxury-inspired icon communicates sophistication while remaining inviting positioning Fantastay as a premium yet personal hospitality brand.

What We Delivered

We delivered a complete brand identity system, including brand naming, logo design, and visual language that supports scalability across digital and physical touchpoints.

The final identity positions Fantastay as a distinctive holiday home brand - one that blends luxury with authenticity and offers travelers a memorable, curated stay experience in Dubai.