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Case Study

Dubai's Leading Supermarket Chain

Aswaaq is a well-known supermarket chain with 70+ branches across Dubai, recognized for its community-focused approach and commitment to improving quality of life. As part of its evolution, Aswaaq launched Aswaaq Online, a digital grocery platform designed to bring convenience, sustainability, and smart-city living together.

Aswaaq Online reflects the brand’s mission to enhance everyday living while contributing to reduced carbon footprint and supporting Dubai’s vision of a smarter, more sustainable city.

Aimstyle partnered with Aswaaq to translate this vision into a cohesive digital brand experience that speaks directly to modern consumers.

Client
Aswaaq
Location
Dubai, United Arab Emirates
Sector
Food & Beverage

Gallery

Project Photos

Impact

Project Results

Stronger Digital Brand Recognition +44%
Consistent brand identity and on-ground assets increased recognition of Aswaaq Online as a trusted digital grocery platform.
Enhanced Brand Visibility +41%
Branded delivery fleet significantly increased daily brand exposure and recall across residential neighborhoods.
Clearer Brand Experience +38%
Unified visual language across digital and physical assets delivered a seamless, customer-centric brand experience.

Our Approach

Aimstyle adopted a strategy-led branding approach, starting with defining the digital brand narrative for Aswaaq Online. We focused on clarity, ease, and approachability ensuring the brand remains human and community-driven while embracing innovation.

The brand identity, storyline, and communications were designed to resonate with everyday users, simplifying the online shopping journey and reinforcing Aswaaq’s role in supporting smarter, more sustainable lifestyles.

What We Delivered

We delivered a complete brand identity and communications system for Aswaaq Online, supported by a modern e-commerce website design.

The solution included brand strategy, visual identity, storytelling, customer-focused brand communications, and a user-friendly online grocery platform that enables seamless browsing, ordering, and checkout.

The final outcome positions Aswaaq Online as a trusted, accessible, and future-ready digital extension of one of Dubai’s most recognized supermarket brands.