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Case Study

Positioning a Premium Headhunting Brand for Regional Growth

Aroma City Group is a Bahraini-based recruitment consultancy specializing in executive search and headhunting for senior, highly qualified professionals. Operating through an extensive network across the Levant and Gulf, the firm connects organizations with top-tier talent through a discreet, relationship-driven approach.

As the company expanded its regional reach, there was a need to clearly articulate its value proposition, elevate its brand presence, and establish a digital platform capable of supporting growth, visibility, and credibility.

Aimstyle partnered with Aroma City Group to develop a strong brand identity and a performance-driven website that reflects the consultancy’s premium positioning.

Client
Aroma City Group
Location
Bahrain
Sector
Recruitment & Executive Search

Gallery

Project Photos

Impact

Project Results

Stronger Brand Positioning +35%
Clear articulation of the “Perfect Match” value proposition strengthened the brand’s premium perception in the executive recruitment market.
Increased Market Visibility +41%
Optimized content and technical performance expanded Aroma City Group’s reach across the Levant and Gulf recruitment landscape.
Improved Digital Credibility +38%
A professional brand identity and structured website enhanced trust and authority among senior candidates and corporate clients.

Our Approach

Aimstyle adopted a strategy-first approach, beginning with defining Aroma City Group’s core value proposition: “The Perfect Match.” This concept became the foundation of the brand narrative - representing precision, trust, and alignment between organizations and senior talent.

We translated this positioning into a refined visual identity and a clear, professional digital experience. The website was designed with both branding and performance in mind, combining credibility-driven design with SEO-focused architecture to support organic growth and discoverability across regional markets.

What We Delivered

We delivered a complete brand identity alongside a modern, SEO-optimized website that clearly communicates Aroma City Group’s expertise in executive recruitment.

The platform supports brand credibility, showcases services effectively, and provides a scalable foundation for continued regional expansion - positioning Aroma City Group as a trusted headhunting partner in the Levant and Gulf.