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Case Study

A Contemporary Pastry Concept in Riyadh & Dubai

Eleven:11 is a contemporary pastry concept operating in Riyadh and Dubai, offering refined desserts that combine precision, creativity, and modern indulgence. The brand targets a new generation of consumers who value both exceptional taste and elevated visual experiences.

As Eleven:11 prepared to establish itself in two highly competitive F&B markets, there was a need for a strong brand identity and packaging system that could clearly communicate its concept, stand out on shelf, and create a memorable customer experience.

Aimstyle partnered with Eleven:11 to define and deliver a cohesive brand presence that reflects modern elegance, attention to detail, and premium quality positioning the brand as a distinctive pastry destination in the region.

Client
Eleven:11
Location
Riyadh & Dubai
Sector
Food & Beverage

Gallery

Project Photos

Impact

Project Results

Stronger Brand Positioning +36%
The refined brand identity clearly differentiated Eleven:11 within the premium pastry segment.
Enhanced Brand Recognition +41%
Consistent visual language across packaging and communications improved recall and shelf impact.
Improved Customer Experience +33%
Thoughtfully designed packaging elevated perceived product value and overall brand experience.

Our Approach

Aimstyle adopted a concept-driven branding approach, beginning with defining Eleven:11’s brand positioning and visual language within the contemporary dessert landscape.

The brand identity was designed to balance minimalism with indulgence - using refined typography, clean compositions, and a confident visual tone that reflects precision and craftsmanship. This foundation guided the brand communications and packaging design, ensuring consistency across all customer touchpoints.

Packaging was treated as a core brand experience, designed to elevate the product presentation while reinforcing brand recognition in both retail and takeaway environments.

What We Delivered

We delivered a complete brand identity system for Eleven:11, supported by a cohesive set of brand communication guidelines and premium packaging designs.

The final outcome is a strong, recognizable brand presence that translates seamlessly across physical locations, packaging, and customer interactions - positioning Eleven:11 as a modern, design-led pastry brand in Riyadh and Dubai.