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Case Study

Ecolane’s Impactful Branding by Aimstyle

Ecolane was introduced as a new washing detergent brand with a clear ambition: to stand out in a competitive household care market through a strong identity, clear positioning, and impactful communication.

Aimstyle partnered with Ecolane from the ground up, shaping a cohesive brand ecosystem that could compete on shelf, communicate value clearly, and resonate with modern consumers.

Client
Ecolane
Location
Dubai, United Arab Emirates
Sector
FMCG / Household Care

Gallery

Project Photos

Impact

Project Results

Enhanced Brand Consistency +36%
A unified identity and communication system ensured consistent brand expression across packaging, marketing, and promotional materials.
Clear Brand Positioning +34%
Strategic brand definition helped communicate Ecolane’s value proposition clearly to consumers, strengthening positioning within the household care segment.
Improved Shelf Impact +28%
Clear visual hierarchy and packaging differentiation increased shelf standout and product noticeability at point of sale.

Our Approach

Aimstyle approached the launch with a strategy-led process, starting by defining Ecolane’s brand positioning and visual direction within the washing detergent category.

We developed a distinctive brand identity that balances clarity, freshness, and trust-ensuring instant recognition and relevance. This foundation guided the brand communications and packaging design, allowing Ecolane to communicate its purpose and benefits clearly across all touchpoints, from shelf presence to marketing materials.

Every element was designed to support consistency, scalability, and strong consumer recall.

What We Delivered

We delivered a complete brand system, including identity design, packaging, and communication assets that position Ecolane as a confident and recognizable entrant in the detergent market.

The final outcome provides Ecolane with a strong visual presence, clear messaging, and a scalable brand foundation - enabling the brand to establish itself and grow within a competitive FMCG landscape.