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Case Study

Revitalizing Coho’s Brand Identity

COHO is a growing brand seeking to strengthen its market presence and evolve its identity to better reflect its vision, values, and future direction.

As the brand matured, there was a clear need to refresh its positioning, visual language, and creative expression to remain competitive and relevant within its category.

Aimstyle partnered with COHO to deliver a comprehensive rebranding initiative that redefined the brand from the inside out - strategically and visually.

Client
COHO
Location
Dubai, United Arab Emirates
Sector
Health & Supplement

Gallery

Project Photos

Impact

Project Results

Stronger Brand Positioning +36%
Clearer brand strategy improved COHO’s market differentiation and relevance.
Enhanced Brand Recognition +41%
Updated visual identity increased memorability and consistency across touchpoints.
Brand Consistency +38%
Unified identity system ensured cohesive communication across all channels.

Our Approach

Aimstyle began with a strategic assessment of COHO’s existing brand perception, audience expectations, and competitive landscape. The goal was to evolve the brand while preserving its core essence.

We refined the brand strategy and positioning, then translated it into a refreshed visual identity that feels contemporary, confident, and aligned with COHO’s growth ambitions. Creative elements were carefully crafted to ensure consistency, flexibility, and clarity across all brand touchpoints.

What We Delivered

We delivered a refreshed brand strategy, a modernized visual identity system, and a cohesive creative direction that elevates COHO’s presence across digital and physical platforms.

The rebrand provides COHO with a stronger foundation for communication, recognition, and long-term scalability in the market.