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Case Study

Rebranding a Keto Brand

Ketolicious is a keto-friendly food brand dedicated to offering flavorful, health-conscious products that support a low-carb, ketogenic lifestyle without compromising on taste or quality.

As the brand evolved, there was a need to refresh its visual identity, packaging, and digital presence to better reflect its wellness positioning and appeal to a growing, lifestyle-driven audience.

Aimstyle partnered with Ketolicious to deliver a holistic rebranding that strengthens market differentiation and elevates the brand’s shelf and social presence.

Client
Ketolicious
Location
Jordan
Sector
Food & Beverage

Gallery

Project Photos

Impact

Project Results

Stronger Brand Recognition +36%
The refreshed identity and packaging improved brand visibility and shelf impact.
Clearer Brand Positioning +34%
Consistent messaging strengthened Ketolicious’ positioning within the keto and wellness category.
Improved Product Appeal +41%
Modern packaging design enhanced perceived quality and purchase intent.

Our Approach

Aimstyle adopted a lifestyle-led branding approach, focusing on clarity, appetite appeal, and wellness credibility. The rebranding began with redefining Ketolicious’ visual language to feel clean, modern, and approachable, while clearly communicating its keto-friendly benefits.

Packaging design was developed to stand out on shelves, balancing nutritional transparency with bold, contemporary aesthetics. In parallel, we established a cohesive social media direction that supports product storytelling, brand education, and community engagement.

What We Delivered

We delivered a complete brand refresh for Ketolicious, including an updated brand identity, distinctive packaging design, and a cohesive social media visual system.

The new brand experience positions Ketolicious as a confident, modern keto lifestyle brand recognizable, engaging, and aligned with today’s health-conscious consumers.