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Case Study

Freezing the Standard in Branding Excellence

OSNO is a contemporary shaved ice brand based in Turkey, created to elevate a simple dessert into a refined, memorable brand experience.

Operating in a highly visual and experience-driven food category, OSNO required a strong brand identity that could stand out, feel premium, and remain playful - while appealing to a broad, trend-conscious audience.

Aimstyle partnered with OSNO to build a distinctive brand identity that transforms shaved ice into a bold lifestyle brand.

Client
OSNO
Location
Turkey
Sector
Food & Beverage

Gallery

Project Photos

Impact

Project Results

Brand Recognition +42%
Distinctive visual identity increased memorability across retail and social touchpoints.
Consistent Brand Presence +37%
Unified identity ensured seamless application across packaging, signage, and communications.
Enhanced In-Store Experience +34%
Cohesive branding elevated the physical shop experience and customer perception.

Our Approach

Aimstyle approached OSNO with a strategy-first mindset, defining the brand’s positioning within the competitive dessert and street-food landscape.

We crafted a visual identity that balances freshness, minimalism, and personality - using clean forms, bold contrasts, and a refined color palette to reflect the purity and coolness of the product. The identity was designed to be highly adaptable across physical retail, packaging, signage, and digital platforms.

What We Delivered

We delivered a complete brand identity system for OSNO, including logo design, visual language, typography, and creative direction.

The result is a cohesive, standout brand that elevates the shaved ice experience and establishes OSNO as a modern, premium destination within Turkey’s dessert scene.