Aimstyle approached the project with a story-driven branding strategy, focusing on emotional resonance and clarity of purpose. The brand identity was designed to feel elegant, confident, and empowering—mirroring Coach Lama’s premium offering and the transformational nature of her coaching work.
From logo design to color palette and typography, every visual element was crafted to reflect the brand’s ethos and connect deeply with its audience. Strategic creative direction ensured consistency across all touchpoints, allowing the brand to stand out while remaining authentic and culturally sensitive.
In parallel, we designed a seamless website experience that functions as both a storytelling platform and a service hub, enabling users to explore coaching journeys, view packages, and book sessions with ease.