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Case Study

A Holistic Brand Revival

Shilajit Arabia is a wellness brand rooted in nature, purity, and ancient healing traditions. The objective was to elevate the brand’s presence to reflect the authenticity, quality, and holistic benefits of its product while standing out in the competitive health supplement market.

Aimstyle led a complete brand transformation, delivering a refined visual identity and packaging system that captures the essence of Shilajit pure, powerful, and naturally restorative. The new brand direction balances modern wellness aesthetics with cultural and product authenticity, creating a stronger emotional connection with health-conscious consumers.

Client
Shilajit
Location
GCC
Sector
Health Supplements & Wellness

Gallery

Project Photos

Branding and Packaging

Aimstyle strategically transformed Shilajit Arabia's brand Identity and packaging design. Our design now showcases their product's pure authenticity.

Impact

Project Results

Brand Recognition +35%
The refreshed brand identity improved recall and visibility across retail and digital platforms.
Brand Consistency +36%
Unified branding ensured consistent communication and stronger brand recall across touchpoints.
Clearer Brand Positioning +32%
Strategic brand definition strengthened Shilajit Arabia’s positioning as a premium wellness supplement.

Our Approach

Aimstyle developed a culture-led branding system that balances tradition and modernity. The identity and packaging were crafted to communicate trust, natural origin, and premium quality—ensuring consistency across retail shelves and digital platforms.

Every design decision was rooted in clarity, credibility, and shelf impact, positioning Shilajit Arabia as a contemporary wellness brand with deep cultural relevance.

What We Delivered

We delivered a complete brand identity and packaging system that captures the holistic nature of Shilajit Arabia and elevates its market presence.

The final outcome provides a cohesive visual language, strong shelf differentiation, and a premium brand expression that supports trust, recognition, and long-term brand growth.