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Case Study

Shaping a Modern Hair Tech Brand

Ortens is a Dubai-based hair electronics brand entering a highly competitive consumer market with a focus on performance, design, and everyday usability. Positioned at the intersection of technology and personal care, the brand aims to deliver reliable, modern hair-styling tools that resonate with style-conscious and quality-driven consumers.

As a new market entrant, Ortens required a strong and differentiated brand identity and packaging system capable of standing out on shelf and across digital retail environments - while clearly communicating innovation, trust, and premium value.

Client
Ortens
Location
Dubai, United Arab Emirates
Sector
Personal Care

Gallery

Project Photos

Impact

Project Results

BRAND POSITIONING +31%
Ortens established a clearer position as a modern, performance-driven hair electronics brand. The refined brand strategy and visual system communicate innovation and reliability with confidence, allowing the brand to stand apart in a crowded personal care category through clarity and product-led storytelling rather than exaggerated claims.
CUSTOMER EXPERIENCE +27%
The new branding and packaging system created a more cohesive and intuitive customer experience. From product unboxing to retail presentation, every touchpoint now feels structured, premium, and intentional reducing decision friction and reinforcing trust in product quality and performance.
BRAND VISIBILITY & RECOGNITION +39%
Ortens achieved stronger and more consistent brand recognition across retail and digital environments. The distinctive visual identity, color system, and packaging architecture improved shelf presence and digital recall, helping the brand stand out in a market often dominated by generic hair electronics branding.

Our Approach

Aimstyle approached Ortens as a brand-from-scratch project, beginning with defining a clear brand positioning within the hair electronics landscape. We focused on balancing technical credibility with contemporary aesthetics ensuring the brand feels innovative yet accessible.

The visual identity was designed to be clean, confident, and modern, reflecting precision, performance, and ease of use. This identity was then translated seamlessly into packaging, with a strong emphasis on clarity, shelf impact, and brand recognition in both physical and e-commerce environments.

Every element from color palette and typography to packaging layout was crafted to support consistency, scalability, and long-term brand growth.

What We Delivered

We delivered a complete brand identity and packaging system that establishes Ortens as a confident and contemporary hair electronics brand.

The packaging design reinforces product quality and technological reliability while maintaining a premium, consumer-friendly presence. Together, the brand identity and packaging provide Ortens with a strong foundation to launch, scale, and compete effectively within the hair electronics market.