Aimstyle adopted a research-driven, human-centered UX approach. Over several months, we conducted in-depth user interviews, behavioral analysis, and usability research - aligning insights with STC’s corporate vision and Saudi organizational culture.
These insights informed the creation of a social-flavored portal that encourages interaction, participation, and collaboration. The UX/UI design focused on intuitive navigation, personalization, and accessibility - transforming the intranet from a functional tool into an engaging digital workplace.