Sustainability is not a trend anymore, it's a need. For Green Way Environmental Consultants, developing a clear, credible brand was a key enabler of growth into the UAE market. So they engaged Aimstyle to deliver a complete transformation, taking both its branding and digital presence into the future.
With a base in Dubai but operating throughout the Gulf, Aimstyle worked with Green Way to develop a brand identity that expressed a technical and professional consultancy attitude alongside an environmental sustainability ethos. Our first task was to build a visual identity system including logos, typography, and color palettes, which was clean and modern and presented confidence, clarity and sustainability. Next, our web development team developed a responsive, user-centered website to fulfill the needs of both consultants and clients.
The structure was designed with fast and trouble-free navigation, allowing clear communication of services and easy access to content. This was more than a digital brochure this was aimed at being a lead-generating tool to help achieve Green Way's growth goals in the UAE and KSA markets.
We also developed branded social content, which helps Green Way communicate authoritatively and reach the right audience be it developers, regulators or corporate partners seeking environmental and ecological expertise. Aimstyle's brand and digital work provided Green Way with a credible position as a leader in environmental consultancy and prepared them for growth in the MENA region.