When ARES Security, a global leader in advanced defense and security solutions decided to enter the MENA region, they needed more than a typical brand launch. They needed a comprehensive strategic branding launch tailored for the MENA market. That’s where Aimstyle stepped in as a branding agency in Dubai, serving across the region with a deep understanding of the security market and the GCC market's cultural requirements.
As a branding agency in Dubai, with active operations in Riyadh and across the Gulf, Aimstyle partnered with ARES Security to lead its brand introduction across the MENA region. Our role is to shape a branding system that communicates trust, innovation, and technological superiority values that define ARES Security globally.
From brand maturity assessment, messaging framework, brand positioning to creative direction, we developed a refined branding that works across different platforms and stakeholder communications. The branding system reflects ARES's high standards in cybersecurity, asset protection, and AI-driven defense solutions, while being culturally relevant and scalable across the Gulf.
The branding collaboration also included corporate material development, video production, design frameworks, and art direction aligned with the security sector’s expectations.
Aimstyle’s integrated approach ensured that ARES entered the market not only with a strong brand image but with a brand story built for long-term resonance in UAE, KSA, and beyond.
Keywords: ARES Security MENA branding, Dubai branding agency, Branding agency in Riyadh, brand launch support, security company branding, Aimstyle branding in the Gulf