Social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals.
The Impact of Video Marketing
Video has quickly become the preferred medium for consuming content online. With its ability to convey information quickly and effectively, video captures the attention of viewers and leaves a lasting impression. Whether it's a short promotional video, a product demonstration, or a behind-the-scenes look at your brand, video content has the power to connect with your audience on a deeper level and drive action.
The top three video marketing goals include
- Increasing revenue (focused on by 33% of respondents
- Raising brand awareness
- Advertising products/services (with 32% of marketers focusing on each).
More than one-fourth of marketers are also focused on improving customers' understanding of products/services, while 23% want to improve customer service and retention with video. Immediately, the effectiveness of video marketing became obvious.
Top Video Format
- Short-form video: Of all the video formats, short-form has the highest ROI and is also #1 for lead generation and engagement.
- Long- Form Video: Long-form videos, defined in this survey as videos over three minutes, come in 2nd to short-form for ROI, lead generation, and engagement.
- Live streams metrics and benchmarrks: Live videos or streams are used by 32% of video marketers and come in #4 for ROI and #3 for engagement.
Video marketing is a powerful tool for brand growth, allowing you to build awareness, drive engagement, educate consumers, and ultimately, increase sales.
At Aimstyle, we specialize in creating compelling and effective video content that resonates with audiences and drives results. Whether you're looking to launch a new product, promote an upcoming event, or showcase your brand story, we're here to help you leverage the power of video and enhance your brand to new heights. Contact us today to learn more about how video marketing can transform your brand's growth.