Fantastay!

THE BRIEF:

Fantastay is an effort to disrupt the holiday home scene with a slick edit of villas and apartments in Dubai’s best neighborhoods. The specialty is a storied experience for travelers seeking authenticity.

Client: Fantastay.
Type: Brand Identity
Date: December 2017
Tags: Brand Identity, Logo, Icon, Naming, Monogram.

PROJECT NATURE & CHALLENGES:

To research and create an outstanding concept for the brand, from the name, storyline, brand identity and logo, communication materials, etc..


THE SOLUTION:

Aimstyle created the name Fantastay, a combination of ‘Fantastic’, the highest hotels rate, and ‘stay’ which refers to the homey feel the brand brings.

The contemporary brand identity concept is typography-based with a luxury-flavored icon that communicates the brand positioning and strategy.

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Dubai - UAE

+971 56 768 4438
info@aimstyle.com

Amman - Jordan

+962 582 1441
info@aimstyle.com