The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.

 

The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

 

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on color theory and persuasion.

 

Misconceptions around the Psychology of Color

 

Why does color psychology invoke so much conversation ... but is backed with so little factual data?

 

As research shows, it's likely because elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So the idea that colors such as yellow or purple are able to invoke some sort of hyper-specific emotion is about as accurate as your standard Tarot card reading.

Latest Blog Article

How the Internet of Things helps build brands
How the Internet of Things helps build brands
Why Inbound Marketing Is Essential In 2016
Why Inbound Marketing Is Essential In 2016
Inbound Vs. Outbound Marketing
Inbound Vs. Outbound Marketing
You need search engine optimization (SEO)
You need search engine optimization (SEO)
What is the User Experience Design (UX) ?
What is the User Experience Design (UX) ?
GET INTOUCH

Dubai - UAE

+971 56 768 4438
info@aimstyle.com

Amman - Jordan

+962 582 1441
info@aimstyle.com